When you broadcast your event, you expand its reach on a massive scale. Anyone in the world with an Internet connection can view your event. 80% of consumers would rather watch a video than read a blog post, which is another reason why video content is swiftly rising in popularity. Live-streaming your event is a wise choice from a marketing perspective. People can watch the event live from anywhere, and you can also record it and distribute it through your marketing channels. You can extend the duration of an online event without spending a lot of money.