Tara

When it comes to writing your show notes, there will be some differences depending on whether you have a B2B or a B2C podcast.‍ Why?‍ Your goals, objectives, and success metrics will vary greatly based on whether your podcast is B2B (business-to-business) or B2C (business-to-consumer).

Podcasts wouldn’t exist without RSS feeds. There is no exception, you need one. You can think of your RSS feed as the link that connects your podcast audio (or video) files to your listeners. Without it, your audience wouldn’t be able to find your podcast online or on their favourite podcast directory or podcast listening apps.

Do not overlook the power of transcribing your podcast episodes. You might think it is too time-consuming, too expensive, or will not add any value to your podcast, but these are misconceptions that could be stunting your podcast growth. Transcripts allow your podcast to become more accessible, inclusive, meaningful to your listeners, helping to build your audience.